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Friday December 7 – An extract from an article about Email Autoresponders.

Posted on Dec 7, 2007 in Autoresponder Tips, Aweber tips, Uncategorized | 0 comments

Today I will give you an extract of a very interesting Article that was compiled by Cozahost

Read along while you listen to today’s Audio:

Email Auto Responders

Email autoresponders are software programs designed to automatically answer your email with a pre-defined response message you created.
Machine intelligence?

Way back when digital computers first became a reality (1950) Allan Turing (considered by many as the spiritual father of computing) speculated that some day computers will “evolve” to a point where machine intelligence is so far advanced that computers will play a enormous role in society.

He wrestled with the question: “What is ‘intelligence’?”

Surely it cannot be mathematical ability – because even the most rudimentary calculator can out-perform a human.

Music appreciation? No, not that either because the fact that I listen to Beethoven does not make me more intelligent that the unfortunate folks who listen to M&M (although I would like to think so)

Turing eventually argued that the best test for “artificial intelligence” is when a computer program is able to have a conversation with a human without the human realizing that he/she is talking to a computer. This became widely known as the “Turing test” for artificial intelligence.

To date, no computer program succeeded in passing The Turing test – the holy grail of computing.

Or perhaps they have…?
Are you being fooled?

Part of Turing’s theory is that when intelligence can be imitated, then it is as good as the real thing, which brings us to our topic of email auto responders.

Do you know that you are “fooled” by computers pretending to be humans on an almost daily basis?

A significant percentage of the email you receive looks and reads as if it was sent by a human when it is in fact a software program pretending to be a human.

Ignoring spam for a moment (because that is all computer generated), much of the email you receive from commercial companies are in fact auto responders designed to make you believe you are receiving email from a person.

It may not be a real conversation in the sense that you are discussing the weather or politics by email, but it comes real close to one.

The main difference is that you are “talking” or “asking questions” about a specific product or service – expecting to receive a reply from a person.

When you receive a reply, you naturally assume that it came from a human when in fact it did not – it was sent by a software program….ie you were fooled into believing you “spoke” to a real person.

Win-win

Before you feel violated and cheated ;-) the emails you receive are almost always designed to make sure that you feel “well looked after” as a client – in other words the intention is not to deceive you into spilling your deepest, darkest secrets. The intention is rather to provide the information or service you requested quickly, efficiently and in a pleasant, non-intimidating way.

It simply would not be practical for your favorite online shopping site to send you a personal “How are you” note to make sure you are satisfied with the goods you bought, or to tell you that they now have that book you were looking for in stock – because it would take to long for a person to write all those emails.

Still, it is important for the vendor to do everything in their power to provide the best possible, personal service to you. The obvious answer is to use automation.

In the offline (non-internet) world the same necessities and problems apply – but it is much more obvious to you when you receive letter in your mailbox that it was not written by a real person. Just the printed signature is a dead give away.

The same concept of using computers to send personalized mail to clients and prospects migrated to the internet, but became much more cost efficient and effective. For a start the vendor does not have to pay postage or lick all those stamps – and the email arrives in your inbox within minutes of it being sent to boot!

(A little side-thought: Don’t you think it will be a good punishment to make convicted spammers lick a few million stamps? :-)

Anyway, back to the issue at hand: The concept of “form letters” can (and was) easily extended to send automated replies to specific enquiries, for example when you ask for stock availability or when your order is confirmed.

From your (the client’s) perspective, you are getting fast, effective and (you think) personal service – which is great. From the vendor’s perspective they maintain contact and build relationships with their clients without hiring an army of typists and stamp-lickers.

Both you and your favorite vendor wins in this scenario. First of all you receive virtually immediate answers to your questions and the vendor wins because they can provide good service to far more customers at a reasonable cost.

For the complete article click here.

We use AWeber Autoresponder for our pre-written and pre-loaded series of automated follow-up with Sales Funnel Secrets

Elite members can also get a Targeted List Builder Lead Capture page to promote their Free AWeber Affiliate Program, as an Elite Member’s Monthly Bonus once they activate their Bonus Button from their Bonus section once they log into Sales Funnel Secrets.

About Fridays … we talk about Autoresponder, Aweber, Prewritten Shared Campaigns (like SFS ezine, etc), custom fields (GF), Automation Tips, webforms and everything Aweber Autoreponder related. Here is a link to our Friday Training Topic – Aweber Archive of Trainings.More Information and Related Resources:


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